TOBY KEITH MOVIE “BEER FOR MY HORSES” FINDS SWEET SUCCESS ON CMT
3.5 Million Viewers P18-49 Watch Opening Night, Making the Telecast One of CMT’s Highest-Rated Premieres for the Year
***CMT RATINGS ALERT***
NASHVILLE – November 4, 2008 – Superstar Toby Keith made sweet music with the world television premiere of BEER FOR MY HORSES in its Sunday, November 2 CMT debut. One of CMT’s highest-rated premieres for the year, over 3.5 million viewers* tuned in for the premiere and encore telecast in the key P18-49 demo. The 8 p.m. airing garnered an impressive 1.5 million average total viewers, with 701,000 of those falling in the P18-49 demo. BEER FOR MY HORSES celebrated a successful theatrical release earlier this year, and will be released on DVD on Tuesday, November 11.
BEER FOR MY HORSES was produced jointly by CMT Films and Keith’s Show Dog Productions, and follows Keith’s successful CMT Film BROKEN BRIDGES. The inaugural CMT Film BROKEN BRIDGES debuted in theaters in September 2006, and went on to ship more than 1.2 million units on DVD. The movie’s soundtrack was certified gold, driven by a hit single and video on CMT.
Keith’s new album That Don’t Make Me A Bad Guy featuring the #1 single “She Never Cried In Front Of Me” hit stores on October 28.
BEER FOR MY HORSES will be retelecast on CMT on Wednesday, Nov. 5 at 9 p.m., ET/PT; Sunday, Nov. 9 at 7 p.m., ET/PT; and Sunday, Nov. 23 at 6:00 p.m., ET/PT.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
*Nielsen Media Research (cume P 2+ / 1 minute qualifier), includes 2 airings.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.
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