The 2007 CMT MUSIC AWARDS sparked post-show album sales for performers following country music’s only fan-voted show, which aired live on Monday, April 16 on CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B).* More than 18.7 million viewers have tuned in for re-airings of the 2007 CMT MUSIC AWARDS since its premiere.**
Sugarland saw the greatest album sales increase of the night with a 79% jump following their performance of “Stay,” which has not yet been released as a single. Sugarland also reaped early gains online; celebrating more than 2,300 downloads in the 48 hours following their CMT Music Awards performance. For the total week, Sugarland garnered over 6,400 downloads representing a 3,113% increase over the previous week. Bon Jovi, Kris Kristofferson, Martina McBride, Kenny Chesney and Carrie Underwood also saw a substantial gain in digital downloads for the week following the awards show.
“A great artist, with a moving song and a stunning performance will always move the needle,” said Luke Lewis, chairman of Universal Music Group Nashville. “The incredible sales increase following the show offers further evidence that CMT is a powerful player in the marketplace.”
In other sales success, Toby Keith (“High Maintenance Woman”) saw a sales increase of 26%; Video of the Year Winner Carrie Underwood (“Before He Cheats”) saw a sales increase of 24%; Kenny Chesney (“Summertime”) saw a sales increase of 23%; Keith Urban, who performed a special acoustic version of “Stupid Boy” from Sydney, Australia, saw a sales increase of 18%; Dierks Bentley (“Long Trip Alone”) saw a sales increase of 18%; Rascal Flatts, who made show-history by opening the live telecast with the fan-voted number “Life is a Highway,” saw a sales increase of 16%; Martina McBride (“Anyway”) saw a sales increase of 10%; and Hank Williams Jr. (“A Country Boy Can Survive”) saw an increase of 2%. Bon Jovi performed the single “(You Want To) Make A Memory” for the first time live from their yet-to-be-released country-inspired album.
During the 8:00-10:30 p.m. ET time period on Monday, April 16, CMT ranked No. 1 across all ad-supported cable with women 25-54. The network also ranked No. 2 with adults 18-49 in the same time period. Since its premiere, more than 18.7 million different total viewers have seen seven re-airings of the 2007 CMT MUSIC AWARDS. The awards show and related programming garnered an impressive 9.1 million viewers who tuned in for the premiere on April 16.
In addition, CMT.com credits the comprehensive 2007 CMT MUSIC AWARDS microsite for an increase in traffic following the show. Unique visitors to the microsite were 36% higher on the day of the show compared to 2006, and the following day (April 17) experienced a 61% increase in unique visitors.
For the second year in a row, CMT simulcast the awards live online at CMT.com and on CMT Radio, making the broadcast available to nearly 150 CMT radio affiliates. In addition, exclusive content can be seen on CMT.com and its broadband channel CMT Loaded, on CMT Mobile and on URGE, MTV Network’s digital music service. MHD: Music High Definition, MTV Networks’ high-definition channel, also simulcast the 2007 CMT MUSIC AWARDS in HD. CMT will later bow the awards on its digital all-music channel, CMT Pure Country.
Hosted by Jeff Foxworthy, CMT’s sixth annual awards show featured an evening of extraordinary performances by country music’s elite and honored the year’s most outstanding videos. Carrie Underwood emerged as the evening’s big winner, with her video “Before He Cheats” taking three trophies, including Video of the Year. In a moving presentation by Rosanne Cash, Kris Kristofferson was presented with the Johnny Cash Visionary Award. For more information or to view exclusive video from the show, visit CMT.com.